Things We Like: M-Learning with Abhishek Bachchan

Posted by KatrinVerclas on Aug 03, 2009

Abhishek Bachchan, the popular Bollywood actor, promotes m-learning in his newest advert for Idea Cellular, India's up-and-coming mobile operator, known for its catchy marketing campaigns. It's a cute way to get the point across.  We like it.

Nota Bene:

A reader writes: "Idea Cellular has a series of these ads. I am writing a paper about these ads. The first one was about a caste-less society and had the main character (the brand ambassador who is a popular Bollywood actor) advocating people giving up their names (since last names in India often give away your caste affiliation) and using mobile numbers to identitfy themselves. The second one was about education.. which you cite here. The third one has a politician getting feedback from the public about a project to build a mall over agricultural fields. The 'people' say no and the plan is scrapped."

Here are the links: and

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