Txt4Choice: NARAL's Experiences with Mobile Advocacy

Posted by CorinneRamey on Jun 27, 2008

Curious how your state ranks on reproductive choice? NARAL Pro-Choice America makes it easy to find out. By texting the word "grade" and the abbreviation of your state to a short code, you get an almost-instantaneous text response with your state's grade and opportunities for more information. "One of the reasons we decided to invest in mobile technology is we want to diversify how we're communicating with people," said Kristin Koch, Deputy Director of Communications at NARAL. NARAL recently began a mobile program -- they're calling it Txt4Choice -- and has been exploring how to use mobile in ways that compliment and integrate into their already developed communications strategy.

How to Run a Text-to-Screen Campaigns: A MobileActive Guide for Nonprofits

Posted by CorinneRamey on Mar 04, 2008

Imagine if every member of the legislature could see a message from your constituents, just by looking out of the window. A text-to-screen campaign allows for exactly this: A large screen, placed right outside the State House, for example, that brings your constituents’ text messages to legislators' eyes.

Not only can people in front of the screen see the message, but anybody can watch a live feed of the messages on a website. "Text to screen allows people in remote locations to interact in a meaningful way with one location," says Jed Alpert of Mobile Commons, a vendor providing a text-to-screen platform.

Individuals interact with the screen by sending a text message or SMS to a short code (a five or six-digit phone number). The SMS is then displayed on jumbatron screen, as well as on a web screen.

Update on California Health Care SMS Campaign

Posted by CorinneRamey on Nov 02, 2007

We reported a few days ago on the use of a text-to-screen campaign by the advocacy coalition It's OUR Healthcare! (IOH) in California. Now that the campaign is over, we've interviewed the organizers for more details on this innovative use of SMS in political advocacy.

Matt Lockshin, the online organizer for the It's OUR Healthcare! campaign sat down with us for a conversation. Lockshin told us that although the campaign dealt with some technical challenges, he was pleased with the quantity of SMS messages received and the response from media, political advocacy groups, and people in California.