Posted by hoerfurter on Jan 23, 2012
I-Call data sheet 1698 Views

I-Call is an awareness raising tool for the community level, which has been developed by the Austrian eLearning company common sense eLearning consultants. I-Call utilizes simple GSM voice technology to disseminate information and messages to the public on various issues geared towards behavior and attitude change. Its localized story-based and interactive audio content can be used from any GSM phone simply by dialing a phone number.

Callers decide about the course and outcome of the story (interactive mobile soap opera) and thus face the consequences of their own decisions. Through its telenovela-style, I-Call offers a convincing combination of education and entertainment that is ideal in achieving empowerment and behavior changes.

Organization that developed the Tool: 
Main Contact: 
Andreas Hörfurter
Problem or Need: 
  • Reach of masses at community level in developing countries through simple technologies
  • Awareness raising and change of attitude and behaviour
  • Accessible content
Main Contact Email : 
Brief Description: 

Mobile GSM phone technology is the most widespread communication technology worldwide. Today, GSM networks are available in most areas and throughout all levels of society. This makes them the ideal tool for the distribution of learning content in order to achieve the widest possible outreach.
Most existing mobile learning solutions, however, are not suitable to for threshold and developing
countries, since they heavily focus on latest 3G technology and require PDAs/smartphones and relatively broad bandwidth, which is not available in all regions – or only at high cost. The lack of literacy and/or media competency in different levels of society further complicates matters.

To use the full potential of mobile phones for learning purposes, a simple and easy to use solution is needed. Such a solution should not only focus on written text and multimedia, but should also make use of audio formats and traditional approaches to learning, like story-telling .

I-Call provides access to audio-based interactive stories, which aim at awareness raising and change of attitude at community level. Users listen to the story and decide at certain points about how the story should continue by input at the keyboard ("if X should do this, press 1, if X should do that press 3"...). They thus face the consequences of their decisions within the story.

Tool Category: 
App resides and runs on a server
Key Features : 
  • Runs on any phone using voice channel
  • Easy access
  • Interactive stories for awareness raising
  • Can be localized
Main Services: 
Interactive Voice Response (IVR)
Display tool in profile: 
Tool Maturity: 
Currently deployed
Release Date: 
All phones -- Voice
Program/Code Language: 
Organizations Using the Tool: 

UNEP, National Environment Management Authority of Kenya (NEMA), CEDARE

Number of Current End Users: 
Number of current beneficiaries: 
Languages supported: 
Handsets/devices supported: 
Is the Tool's Code Available?: 
Is an API available to interface with your tool?: