sms voting

Texting for Beethoven: The New York Philharmonic Goes Mobile

Posted by CorinneRamey on Jul 22, 2008

A few weeks ago, audience members at a New York Philharmonic concert in New York City's Central Park voted for the encore. Given two options -- Jimi Hendrix's "Purple Haze" and Rimsky-Korsakov's "Flight of the Bumblebee," the audience members texted in their votes. About 74% of respondents voted for Hendrix, so that piece concluded the concert.

Vince Ford, the Philharmonic's Director of New Media, told MobileActive a bit about the orchestra's first steps into mobile marketing. "We have offered ringtones on our website for two years now, but beyond that we haven't done much with mobile," Ford said. "This week was our first step in that direction." In addition to the SMS voting, the orchestra offered concert status SMS alerts on their website. "Not many people signed up initially, but once it rained on Monday the alerts really took off," he said. Ford said that 5,000 people participated in the concert alerts or SMS voting. About 61,000 people attended the outdoor concert.