rock the vote

Reminding young people of their voter registration deadline

Posted by chrisken on May 22, 2008

This entry is cross-posted from Rock the Vote's blog.

Thousands of people download voter registration forms every day from Rock the Vote, but they don't necessarily know the voter registration deadline for their state. We're all busy and it can sometimes take people a few days or weeks before they print and mail the registration form. One of the programs we've been testing at Rock the Vote is the use of text messages to remind young people of their registration deadline. Our early evaluation results from the primaries indicate that these SMS reminders boosted registration rates of our registrant list by about 4% points!

Rock the Vote