national public radio

Mobile Done Right? How National Public Radio Embraces the Mobile Web and Apps

Posted by AnneryanHeatwole on May 21, 2010

Branching out into the mobile space can have big rewards for media organizations that take the time to do it right. However, recognizing the right moments, investing in the right technology, and marketing to the right audience are tough to do. To learn how one mainstream media organization is doing it we called Robert Spier, Director of Content Development for NPR Digital Media, to talk about NPR’s mobile strategy.

Five years ago, NPR first entered the digital media space with podcasts. According to Spier, the lessons NPR learned from this first foray into the 'new' media world provided the jumping off point for later content dissemination and engagement via the mobile web and mobile application. He says,

Mobile Done Right? How National Public Radio Embraces the Mobile Web and Apps data sheet 10990 Views
Countries: United States

America: Public Radio's Dash into the Mobile World

Posted by PrabhasPokharel on Aug 18, 2009

As we explore the role of mobile media for the Mobile Media Toolkit project, we are delighted at the coverage on National Public Radio's mobile section on its "Inside NPR" blog. NPR, a public radio conglomerate in the United States, has made some forays into the mobile world, mostly with its applications on smartphones.

First, it released an API that let users develop applications that could access NPR recordings going back thirteen years. Then, it released a very-polished looking iPhone application, and also plans to develop an application for the Symbian platform.  NPR has also blogged about the details of the process of creating the iPhone application that should be helpful to other media producers doing the same.