mobile infrastructure

Riding the Mobile Innovation Wave in Emerging Markets

Posted by MohiniBhavsar on Sep 13, 2011
Riding the Mobile Innovation Wave in Emerging Markets data sheet 1432 Views
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper

If communications and high-tech companies are to achieve their growth targets over the next few years, they must look to the emerging economies. These markets, with large populations, hold great promise. Although many consumers in these areas live in rural areas and rely on more limited means, their disposable income has risen in recent years. Many such consumers have become more confident about the future, and are now willing to buy aspirational products such as mobile phones and services, even on credit.

To achieve high performance in this environment, companies must understand the key mobile trends as they evolve in developing economies. They must develop a deeper understanding of the mobile value proposition to emergingmarket consumers as well as their distinctive service needs. New distribution networks must be created. Content, products and services need to be tailored to local populations. These challenges will require new models of collaboration to succeed in a more complex ecosystem.

Mobile Diffusion and Development: Issues and Challenges of M-Government with India in Perspective

Posted by MohiniBhavsar on Jul 30, 2010
Mobile Diffusion and Development: Issues and Challenges of M-Government with India in Perspective data sheet 2310 Views
Kavita Karan and Michele Cheng Hoon Khoo
Publication Date: 
Jan 2008
Publication Type: 
Journal article

Mobile telephony has emerged as the new frontier where governments around the world are making themselves more accessible through the remote delivery of government services and faster rate of data transfer. In developing countries, the lower cost of mobile technology as compared to Internet has allowed for the expansion of mobile government or m-government services to the poorer segments of the population. From a literature review on m-government, including the various strategies required and successive practices across the world, we build five parameters for a framework for evaluation of m-government services. These include Infrastructural Investment, Regulatory and Political environment, Awareness and Acceptance, Security and Privacy, and Equitable Acceptance.

Using these factors, we review the m-government initiatives in selected countries both in the West, Asia and India. This paper provides an updated review of the current mobile government initiatives, including: m-government’s facilitation of development; the issues and challenges in India; and, finally, proposes some strategies that can be adopted by India.

What Mobile Operators in India Have to Do for Useful Rural Expansion

Posted by MohiniBhavsar on Jul 28, 2010

India is a country of villages, with over 70% of its population living in rural areas. For mobile operators, this means future mobile subscribers in the country are going to come from India’s villages.

Between 2002 and 2006, mobile penetration increased by a more than 40% in India (source ITU). Still, rural penetration is low, making up just over one fifth of the total mobile user base in India, as reported by the Telecom Regulatory Authority of India in 2007.  The future of the mobile industry is exanding in rural India, but what do mobile operators need to do to tap into this market?

In 2009, Accenture, a global management consulting company, surveyed 2,400 current and potential rural consumers and interviewed 15 senior-level executives representing the mobile telephony ecosystem. The goal was to understand the needs of rural customers for mobile services and identify the value propositions for rural services by mobile operators.

What Mobile Operators in India Have to Do for Useful Rural Expansion data sheet 4270 Views
Countries: India

Wanted: New Business Models for Profitable Rural Expansion

Posted by MohiniBhavsar on Jul 09, 2010
Wanted: New Business Models for Profitable Rural Expansion data sheet 1773 Views
Accenture, Ranjan, K., Falk, S., Narsalay, R., O'Brien, D., and Sennik, R.
Publication Date: 
Jan 2009
Publication Type: 
Report/White paper

In 2009, Accenture conducted a research study into the future of mobile industry expansion in rural India. We explored the views of rural consumers—both current customers and non-users—and also interviewed senior-level executives from companies that occupy strategic positions across the mobile telephony ecosystem. The key objective of this research was to understand the value proposition of mobile services to rural customers, and also to see how the
potential to serve rural markets is making mobile network operators re-think key elements of their existing business models.

This first phase of this research consisted of 15 in-depth, hour-long telephone or in-person interviews completed in June and July 2009 with executives in India representing mobile operators, handset manufacturers, passive and active telecom infrastructure providers, technology enablers/application providers, and content developers and aggregators. Additionally, in association with an independent research company, Accenture conducted an exploratory qualitative study using a focus group discussion methodology. The focus group invitees included primary wage earners, homemakers and students from rural areas.

For the second phase of the Accenture research, more than 2,400 rural citizens in India were surveyed—802 current mobile customers and 1,634 non-users— to gain a broader understanding of what customers value most in mobile devices and services. The insights drawn from this research can help mobile network operators evolve their business models, and can support more effective design of profitable packages for rural consumers

Is Conflict Good for Mobile Investment? A New Study Argues It May Be.

Posted by fredericknoronha on Aug 27, 2008

A new study from the University of Manchester argues that conflict is benefitial to mobile infrastructure investments.  These investments have long thought to be dependent on 'pillars' like security and stability, finance and infrastructure, workers and labour markets, and the regulatory framework and tax. "Overarching all of these, the view is that good, stable governance forms the crucial basis for investment," write Agnieszka Konkel and Richard Heeks from the University of Manchester in the UK.