location based services

Riding the Mobile Innovation Wave in Emerging Markets

Posted by MohiniBhavsar on Sep 13, 2011
Riding the Mobile Innovation Wave in Emerging Markets data sheet 1432 Views
Publication Date: 
Jan 2010
Publication Type: 
Report/White paper

If communications and high-tech companies are to achieve their growth targets over the next few years, they must look to the emerging economies. These markets, with large populations, hold great promise. Although many consumers in these areas live in rural areas and rely on more limited means, their disposable income has risen in recent years. Many such consumers have become more confident about the future, and are now willing to buy aspirational products such as mobile phones and services, even on credit.

To achieve high performance in this environment, companies must understand the key mobile trends as they evolve in developing economies. They must develop a deeper understanding of the mobile value proposition to emergingmarket consumers as well as their distinctive service needs. New distribution networks must be created. Content, products and services need to be tailored to local populations. These challenges will require new models of collaboration to succeed in a more complex ecosystem.

How to Add Location Information to Mobile Content

Posted by MelissaUlbricht on Feb 27, 2011
How to Add Location Information to Mobile Content data sheet 5723 Views
Melissa Ulbricht

This how-to focuses on the tools and techniques that you can use to add location-based information to mobile content.

Map Marker Location information can add value to your stories  and content and can help journalists who report on specific communities, reporters who create venue-specific multimedia, or citizen journalists who cover events in which location is relevant.

Location information has many advantages: It provides more context. It helps journalists and publishers find an interested audience; users searching for information around specific locations will most easily find information that is tagged with a location. Location information lends itself to aggregation; content with location information can be put on maps and other visualizations, which makes it more appealing for audiences to examine. Through this, it can be used in pattern-finding. Aggregations may show interesting patterns that would not be evident from individual reports. Finally, location information can leverage social media.