lift conference

Mobile Anthropology: Younghee Jung on Designing Phones for the Developing World

Posted by CorinneRamey on Feb 08, 2008

With mobile phones become ubiquitous in developing countries and emerging markets, phone manufacturers istening to the unique design needs of users there. Younghee Jung , an anthropologist working for Nokia, spoke about the design possibilities for improving phones for the developing world at the LIFT conference in Geneva, Switzerland that addresses the "challenges and opportunities of technology in society."

In a video presentation, Younghee speaks about the research that Nokia conducted in shantytowns in three cities: Mumbia, India, Rio de Janeiro, Brazil and Accra, Ghana. The team conducted ethnographic research, conducted street surveys, and sponsored an "open studio" contest in which they asked people to design their ideal mobile phone.