health marketing

UnNiched: Using Mobile Tech for Health Communications

Posted by AnneryanHeatwole on Nov 01, 2011

Making health initiatives more accessible through technology can help patients and doctors keep themselves better informed about health and wellness. On October 25th, The Path of the Blue Eye hosted unNiched: Scratch, Sniff and Learn, a short conference focusing on innovation in the health marketing and communications world. Fard Johnmar, one of the founders of the Path of the Blue Eye project, introduced all the speakers and explained that the event is about " really getting people together from different disciplines, so that they can learn from each other and improve health and wellness."

Seven organizations gave short presentations on their health and technology initiatives before the group broke out into smaller discussions and demonstrations. Three of the projects presented at unNiched with a mobile focus: MoTeCh, a program using mobile phones to connect community health workers and beneficiaries in Uganda; Ubiqi, a mobile tracking tool for patients with chronic disease; and InStrat, a personalized SMS health alert system. While introducing the mobile technology section of unNiched Johnmar said, "So mobile – you'll see in today's presentations and by interacting with our innovators – really means empowerment, education and finally, most important for me, behavior change."  Watch a short video featuring excerpts from the mobile UnNiched presentations below to see how the organizations are using mobile in their work, and read on for a description of each project.