Txt4Choice: NARAL's Experiences with Mobile Advocacy

Posted by CorinneRamey on Jun 27, 2008

Curious how your state ranks on reproductive choice? NARAL Pro-Choice America makes it easy to find out. By texting the word "grade" and the abbreviation of your state to a short code, you get an almost-instantaneous text response with your state's grade and opportunities for more information. "One of the reasons we decided to invest in mobile technology is we want to diversify how we're communicating with people," said Kristin Koch, Deputy Director of Communications at NARAL. NARAL recently began a mobile program -- they're calling it Txt4Choice -- and has been exploring how to use mobile in ways that compliment and integrate into their already developed communications strategy.