cell phones in advocacy

Mobile Tech 4 Social Change: The Technology of Change Is Changing

Posted by Ben Colmery on Mar 09, 2009

MobileActive's Mobile Tech 4 Social Change barcamp was the first event of this sort that I have been to. I've never experienced this style of event planning where you pick a theme, arrange a place, invite a bunch of people to come and then let them decide what the sessions would be that day. I have to say, there are elements to it that I really liked, and things I might do differently.

If you'd like to read more about my thoughts on barcamp style conferencing, check out the extended version of this post at The Morningside Post. In the meantime, here are my experiences at the sessions i went to.


Using Mobiles for your Cause: Do's and Don'ts of mAdvocacy

Posted by KatrinVerclas on Apr 24, 2008

Mobile advocacy efforts are just beginning around the world. What are we learning from these emergent campaigns what works and what does not in using mobile phones to advance a cause or an issue?

Of course, we think that advocacy organizations should start to pay serious attention to using mobiles in their work. There is increasing evidence that mobile social marketing works in increasing brand awareness and moving people to actions. It is also becming an increasingly effective way to engage users and constituents. Here are a few pointers from what we have learned to date. (NOTE: This pertains to US-based campaigns).

1. What's happening in the mobile (social) marketing market that advocacy organizations should pay attention to?