Strategy Guide #1: Using Mobile Phones in Electoral and Voter Registration Campaigns (English, French, Arabic)

Posted by on Jul 25, 2007

Mobile phones have enormous potential in electoral, voter registration, and election monitoring campaigns.

With 3 billion phones in circulation around the world, in many countries mobile phones are the easiest and least expensive way to communicate and are far more pervasive than the Internet.

Mobile phones have been used for systematic election monitoring in Nigeria, Macedonia, Sierra Leon, and Kenya, among women voters in Saudi Arabia, and in popular uprisings in the Ukraine and South Korea. In the 2004 U.S. election, almost 10,000 people started their voter registration process through a mobile campaign.

While the use of mobile phones in elections and voter registration campaigns is still in an experimental stage, a lot has been learned about the characteristics of successful campaigns. In this guide we will share these findings with you, along with case studies, and other information organizations can use to run their own mobile campaigns.

Download the guide (PDF) - English

Download the Guide (PDF) - Arabic /استراتيجيات استخدام الهاتف الخليوي في الحملات الانتخابية وحملات تسجيل الناخب

Download the Guide (PDF) - Francais

MobileActiveGuide1.pdf511.08 KB
MobileActiveGuide1Arabic.pdf659.12 KB
mobileActive_01_fr_v6.pdf594.22 KB