On day two of MobileActive ’08, Benjamin Brandzel of Avaaz.org led a session on cross-border mobile engagement. Avaaz.org is an international network of activists who work through the Internet to directly influence policy issues such as global warming, poverty, peace, democracy, and human rights. They have made use of internet and email to reach out to people. There is still plenty of room to grow with that, but now a growing segment of the world’s population uses mobiles and not the Internet.
Avaaz.org wants to transfer its model of issue advocacy across global boundaries. Brandzel asked if it is possible to engage folks through mobiles simultaneously across many different nations. To do so, we must deal with political issues, legal issues, and technical issues –- for example, there is no global shortcode. There are also language issues. In Zulu, it’s hard to say “Call me” in 160 characters.
Brandzel said, “Trying to set up a shortcode across a number of African countries is a nightmare. It would be nice to get a platform to make it easier.”