A global network of people using mobile technology for social impact.
The mDirectory is the most comprehesive database of information on mobile tech for social change on the Web.
We welcome your contributions of case studies, mobile tools, research, and how-to guides.
Click on country to view country search page
Add case studies, mobile tools, research, and how-to guides to the mDirectory! Click on "contribute to the mDirectory" to add to the world's largest database for mobile phone activists.
Chandra Shekar, a farmer who grows crops such as tomatoes and carrots and raises cows and other animals, lives in a remote village in Kolar, India in the state of Karnataka. For the past year, he's received daily voice messages with advice which have helped him to keep his sheep healthy, control diseases that threaten his crops and know what medicines to feed his animals. He has also had access to a helpline that allows him to ask questions to experts, while standing in the field of his farm, next to his animals. "Messages on animal husbandry are serving like daily doctor to me," Shekar said. "When cow was suffering from bloating, it was effectively controlled by making cow to drink groundnut oil which was given in the message."
ClaimMobile is a dual web-and-mobile-based platform designed to enable service providers to use mobile phones to digitally submit formerly paper-based claims to a web-based application. The web application is additionally designed to cope with Internet infrastructure limitations found in Mbarara, Uganda, and supports asynchronous synchronization between locally and globally available web servers to enable access to claims data even when Internet access may be prohibitively slow or unavailable.
In order to write effective copy for your text message campaign, keep two goals in mind that all social marketing messaging should achieve to be successful:
Messages are determined by the goal that you want to achieve. For example, you'd communicate differently if you want to generate new supporters than if you'd want to stimulate a specific activity, such as making a phone call or a donation.
Trying to accomplish both goals in your message is hard and may make the point blur.
So, it's important that you articulate the goal of the mobile campaign clearly before writing any messages.
Before designing a mobile social marketing campaign using SMS, consider:
Vodafone Americas Foundation
Rebtel
InterMedia
KICS-UET Lahore