On day three of MobileActive ’08, I attended a session led by engineer Blaine Cook, formerly Twitter’s Chief Architect.
Cook summarized what the group was looking for:
“We would like an ongoing, up-to-date tool. A migration tool that keeps us moving from one social network to the next so NGO’s can move and migrate from platform to platform. We need the ability for any one organization to connect with any other organization.”
Mixit was mentioned as a useful tool, but Cook noted cross-border interoperability issues: Mixit requires GPRS which isn’t that credible across borders. Using a SIM card costs a lot to text across borders. Cook suggested that there could be a network where you send to SIM chip in Uganda from Uganda, but set up a network with nodes to dramatically cut costs of cross-border activism.
Cook said that it costs around $20,000-30,000 for a short code in the US and you can send as many SMS’s as you like. He mentioned that Twitter got a bill for $37,000 in Egypt for only 6000 Twitter users.
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On day two of the MobileActive ’08 conference in Johannesburg, I attended a session entitled "In the Elevator With Operators: How to Pitch New Service Ideas to Mobile Companies” that focused on how to pitch mobile development projects that present both a social and a business opportunity. It was moderated by Jesse Moore of the GSMA Development Fund, and panelists were Pieter Verkade, the CMO of MTN South Africa, and Vuyani Jurana, executive director at Vodacom SA.
At some point, people with new mobile ideas in the development field need to get mobile operators involved so services can scale from small pilot projects to sustainable efforts that service many more people. As Moore said: “If you’re losing money, scale is your enemy. If you’re making money, scale is your friend.”
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On day three of MobileActive ’08, I attended a session led by Pragnya Alekal of the XPrize Foundation. Pragnya is a water sanitation and energy engineer who has spent a lot of time in the field. She stressed that technology has its limitations – it’s not the whole solution. Her entire goal has been to make up for the fact that technology is important while encompassing other factors.
Alekal told us that XPrize’s goal is to revolutionize sectors – they have a commons-based philosophy. Pragnya was at MobileActive ‘08 to get ideas. How do you solve poverty? How do you get more people to think of solutions?
Alekal told us the history of XPrize, which started with a big dream and got scaled out. It was founded by Peter Diamandes – from the age of nine on, he wanted to go to space. He became a rocket scientist and got six degrees. He felt that the astronaut program was too restrictive. If you are non-American like he is, your chances of becoming an astronaut are low. The number of people who make it into space is very small.
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On day two of MobileActive ’08, Benjamin Brandzel of Avaaz.org led a session on cross-border mobile engagement. Avaaz.org is an international network of activists who work through the Internet to directly influence policy issues such as global warming, poverty, peace, democracy, and human rights. They have made use of internet and email to reach out to people. There is still plenty of room to grow with that, but now a growing segment of the world’s population uses mobiles and not the Internet.
Avaaz.org wants to transfer its model of issue advocacy across global boundaries. Brandzel asked if it is possible to engage folks through mobiles simultaneously across many different nations. To do so, we must deal with political issues, legal issues, and technical issues –- for example, there is no global shortcode. There are also language issues. In Zulu, it’s hard to say “Call me” in 160 characters.
Brandzel said, “Trying to set up a shortcode across a number of African countries is a nightmare. It would be nice to get a platform to make it easier.”
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On day two of the MobileActive ’08 conference, I attended The Humanitarian Technology Challenge: In Search of Innovative Solutions presented by Claire Thwaites, who heads the technology partnership between Vodaphone and the UN Foundation.
Thwaites said that their goal is to find technology solutions to humanitarian challenges. The IEEE lists five key challenges which Thwaites presented:
Reliable Electricity
Needs: Power availability for electronic devices, including low power stationary facilities, rugged mobile power supplies for emergency settings, mechanical transducers, passive generation devices that charge as you walk. Renewable energy hubs are preferred, as well as the use of intermediate field offices as data relay points.
Data Connectivity of Rural Health District Offices
Needs: Exchange data between central health facilities and remote field offices. Two-way transmission – upload/download, data could be batched for daily transfer, also useful for emergency alerts and outbreak alerts, less expensive service and higher bandwidth needed, maps of existing connectivity
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On day two of MobileActive ’08 in Johannesburg, I attended Mobile Use By Micro and Small Enterprises (MSEs) by Jonathan Donner of the Technology for Emerging Markets Group, Microsoft Research India.
Donner explained that Microsoft Research conducts long-term research and development – it’s not tied directly to products. Its goals are to understand potential technology users in developing countries, and to adapt and design technology that contributes to social and economic development of poor communities.
Donners’ research focus was on tiny informal businesses with fewer than five employees. These businesses are post-agriculture and post-family farm. Example types of businesses that Donner examined include basket weaving, fruit stands, food sellers, and informal pipe fittings manufacturing.
Donner studied how mobiles have had a positive impact both in Kigali, Rwanda in 2002-2004, and Bangalore and Hyderabad, India from 2005-2007.
He found “information needs very different than those of my colleagues in Redmond.”
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On the first day of MobileActive ’08 in Johannesburg, I attended "M-Banking and M-Payments for Social Impact", with Jonathan Donner, Tonny Omwansa, Jesse Moore, Brian Richardson, and Alex Comninos presenting to a packed room. The session gave an overview of m-banking (mobile banking) and m-payments (mobile payments), including specific mobile banking solutions such as M-PESA and Wizzit.
Brian Richardson, the CEO of Wizzit, began by stressing that mobile banking is becoming more and more common in African countries. In South Africa, more than 11 million people live with cash only. 600 million in Africa don’t have access to basic financial services because of affordability, accessibility, and availability. Without access to basic financial services, it’s hard to be an economic citizen.
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Here are some of the main actions people would like to take as a result of collaboration and learnings at MobileActive '08.
1. Mobile Bill of Rights
2. Open Source Consortium
3. Global Mapping Project for Global SMS Interoperability
4. Enhanced Mobile Project/Vendor/Tool Directory
5. Communicability Strategy Research Group
6. More sharing and collaboration on social mobile projects
7. Mobile web wiki
8. OpenContent - especially HIV content including content, terminology, translation.
9. Group formed to collect cross-country comparisons of interventions using mobile technology
10. Group for agriculture and mobile technology
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Reposted from www.mobileactive08.org
According to Microsoft’s Unlimited Potential division, there are several barriers standing in the way of effectively reaching the large masses of underserved communities. Among these are infrastructural obstacles, localization issues, the need for personalized solutions, and the prohibitive cost of technology.
As a solution to these problems they are looking at ways of tapping into the most basic a ubiquitous form of technology on the continent: mobile phones. This would enable users of mobile phones to access services from Microsoft’s services in the ether to mobile phones through pcs. To this end, there has been a lot of research into bringing the Microsoft platform to basic mobile phones by providing the technology to do this as well as by partnering with service providers as well as governmental and non-governmental actors.
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I spoke with Ian Puttergill of Microsoft Digital Divide Solutions. They are working on taking the power of web and data capabilities and extending that to mobiles. He demonstrated an SMS hookup to Excel based on SMS Toolkit that can be used for data collection and analysis in rural areas. In Kampala, Uganda they consulted with midwives to design a system that would find out what equipment, training, and medication local populations needed. They are currently still working on that system and its feasability - it's not yet in the field.
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