Ruder Finn's Mobile Intent Index examines the underlying motivations or reasons – intents – people have for using their mobile phones. The representative and Census-balanced online study of 500 American adults 18 years of age and older who "use their mobile device to go online or to access the Internet" was conducted in November 2009 by RF Insights among respondents who belong to Western Wats' large consumer panel, Opinion Outpost. The Mobile Intent Index asked respondents how frequently they use their mobile phones to go online for 295 reasons.
The study reveals that 95 percent of mobile phone owners use their devices to stay informed, including 60 percent who browse news on current events and 39 percent who read a local newspaper. Among other findings, 100 percent of those studied used their phones to simply pass the time and 93 percent connected with others via social networks.
Ruder Finn's Mobile Intent Index examines the underlying motivations or reasons – intents – people have for using their mobile phones. The representative and Census-balanced online study of 500 American adults 18 years of age and older who "use their mobile device to go online or to access the Internet" was conducted in November 2009 by RF Insights among respondents who belong to Western Wats' large consumer panel, Opinion Outpost. The Mobile Intent Index asked respondents how frequently they use their mobile phones to go online for 295 reasons.
The study reveals that 95 percent of mobile phone owners use their devices to stay informed, including 60 percent who browse news on current events and 39 percent who read a local newspaper. Among other findings, 100 percent of those studied used their phones to simply pass the time and 93 percent connected with others via social networks.
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