Asia Pacific is the largest mobile market in the world, and is continuing to show strong growth. Asia Pacific accounts for half of the total mobile connections in the world, with 3 billion lines. Looking ahead, the region is expected to continue its strong growth, adding a further 1.5 billion connections between 2010 and 2015 – similar in scale to the achievements of the last five years when 1.7 billion new connections were added. This growth and scale is encouraging for consumers and investors alike, as the industry has shown resilience through the global economic crisis by continuing to invest funds to improve the quality of mobile services across the region.
The 2011 Asia Pacific Mobile Observatory updates and expands on the first Asia Pacific Mobile Observatory carried out in 2009. With new data, analysis and insight it provides a comprehensive reference point for participants in the mobile industry, policy makers and other interested stakeholders.
This year’s report focuses especially on the positive economic and social impact of mobile broadband, which is having a transformative effect across Asia Pacific. The innovative Mobile Broadband Readiness Index aims to show how the AP17 countries compare against one another from a ‘readiness’ perspective and identify the means to sustain growth from a market, regulatory policy and corporate strategy perspective.
Asia Pacific is the largest mobile market in the world, and is continuing to show strong growth. Asia Pacific accounts for half of the total mobile connections in the world, with 3 billion lines. Looking ahead, the region is expected to continue its strong growth, adding a further 1.5 billion connections between 2010 and 2015 – similar in scale to the achievements of the last five years when 1.7 billion new connections were added. This growth and scale is encouraging for consumers and investors alike, as the industry has shown resilience through the global economic crisis by continuing to invest funds to improve the quality of mobile services across the region.
The 2011 Asia Pacific Mobile Observatory updates and expands on the first Asia Pacific Mobile Observatory carried out in 2009. With new data, analysis and insight it provides a comprehensive reference point for participants in the mobile industry, policy makers and other interested stakeholders.
This year’s report focuses especially on the positive economic and social impact of mobile broadband, which is having a transformative effect across Asia Pacific. The innovative Mobile Broadband Readiness Index aims to show how the AP17 countries compare against one another from a ‘readiness’ perspective and identify the means to sustain growth from a market, regulatory policy and corporate strategy perspective.
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