A global network of people using mobile technology for social impact.
Branching out into the mobile space can have big rewards for media organizations that take the time to do it right. However, recognizing the right moments, investing in the right technology, and marketing to the right audience are tough to do. To learn how one mainstream media organization is doing it we called Robert Spier, Director of Content Development for NPR Digital Media, to talk about NPR’s mobile strategy.
Five years ago, NPR first entered the digital media space with podcasts. According to Spier, the lessons NPR learned from this first foray into the 'new' media world provided the jumping off point for later content dissemination and engagement via the mobile web and mobile application. He says,
I had the pleasure of attending the Global Voices Citizen Media Summit in Santiago, Chile last week. The summit brought together bloggers, activists, and thinkers working to advance citizen media all around the world. While the discussions that took place were informative, most presentations and panels fell short in recognizing the role mobile phones have played and exploring the potential mobile phones can play in citizen media. I'd like to highlight some of the potential for mobiles in citizen media that were not adequately discussed.
At the recent Global Voices Citizen Media Summit in Santiago, Chile, I facilitated as session on "Mobile Phone as a Tool for Reporting." We started off the discussion with the question of whether SMS is useful for reporters.
David Sasaki of Global Voices expressed skepticism about SMS as a reporting tool. Sasaki noted that Rising Voices, a Global Voices project that provides small funds to budding citizen media projects, had tried to find an SMS or mobile-based reporting project to fund, but hasn't been able to. Instead, David saw projects using technologies like Twitter for reporting. The 160 characters of SMS messages is simply not enough, David proposed, and pointed out that similar technologies like Twitter are more useful because they are able to transcend the character limitations as they can include links to much lengthier content.
Mapping incidences via SMS has been in the news lately. From the swine flu to requests for assistance to election data, visualization of data submitted and collected with mobile phones and via other channels is a hot topic. We asked our special contributor, Melissa Loudon to compare two platforms: Ushahidi and Managing News. While different, both offer powerful capabilities for mapping reports, news of incidences, and SMS-submitted data.
In this "How-To," we describe the installation process, SMS integration, and the mapping functionality of both platforms. If you have deployed either one of the platforms or have others to add for future reviews, please leave a comment! The full "How-To" article can be found here.
This is how realtime information will inform the future of development work.
A guy came up with an idea: "Let's collect 1 million t-shirts from the US and send them to Africa." Ok. It's an obviously bad idea. It's probably a viral promotion for his own company. It was covered by Mashable on Tuesday the 27th of April. None of this is revolutionary.
The guy social-mediazed his "idea". That's how you go viral. "Hey, twitter, facebook, THE INTERNETS...let's collect 1 million t-shirts...." This is what one does, these days. Make it public, and put it out there. It's an idea for "aid" to "Africa." Why not. It's got a hokey website that said (as of Wednesday, 28 April) "625 shirts collected." Inflamatory. engaging. Also not revolutionary.
Two mobile tools that we have been watching with interest have new versions out and available for public beta and testing.
Freedom Fone, developed by Kubatana in Zimbabwe, is an interactive voice response system that allows callers to access audio information on their mobile phones. It is aimed at organizations who want to set interactive up audio news services for their audiences. Freedom Fone is now out in version 1.5 and available for public testing and use.
While there are many such interactive voice systems (Asterisk is the most well-known open source VOIP platform, with many commercial, open source versions such as Trixbox using Asterisk), Freedom Fone is focused on an NGO audience with easy install and setup that minimizes the need for technical expertise.
Finding data on media consumption can be difficult, but the real trouble comes in interpreting it – what does it mean if people in one country get most of their news from radio, while in another from television? How are mobile phones changing the media and communications landscape? How can this data be used to help keep the greatest number of people informed? And why does this information matter?
AudienceScapes, a project of InterMedia, tracks media and ICT consumption in developing countries around the world. Currently the site has detailed information about Ghana, Uganda, Kenya, Sierra Leone, Columbia, Nicaragua, Guatemala and Peru. The site is a useful resource for detailed breakdowns on how different communities are using and consuming media.
On Wednesday evening I was lucky enough to attend the first ever "Failfaire", organized by MobileActive.org where several brave souls agreed to present their failed "Information Technology for Development" projects, explaining why they failed and what they learned from them.
I work on knowledge management in UNICEF, and have a strong interest in improving how we learn from our experience. This event (which was certainly not a failure!) was interesting to our work from at least two points of view:
1. The lessons learned from the projects themselves
2. The idea for the event itself and whether this might be something we could try ourselves.
There were four presentations during the meeting:
Bradford Frost presented on Mobileimpact.org a project to recycle old cellphones and donate them to Africa.
MobileActive hosted the inaugural FAILfaire last night, bringing together mobile technologists and NGOs to talk about failed projects in M4D and ICT4D. Presenters talked about their failed projects, answering the questions: "What was the project? What was the failure? Why did it fail? And what would you do differently next time?”
The event was filled to capacity with more than 70 people. The five presenters made us think (and laugh), and the audience asked some great questions. For those of you who couldn’t be there, here’s a quick look at the failed projects presented at the first (of what we hope will be many) FAILfaire.
Starting off the evening was Bradford Frost, who told the story of his failed non-profit venture, MobileImpact.org. The goal of his project was to bridge the gap between people trying to recycle used phones and developing countries. He felt he had a strong idea and a strong brand with the tagline “One phone. Change the World,” and that there was enough of an untapped phone recycling market (the current cell phone recycling market only captures about 25% of reusable devices) for the project to succeed.
However, the project didn’t work out as Frost had hoped. He used Facebook ads in order to target a younger, social media-savvy audience. He spent 1,000 dollars to launch an ad campaign and $5000 in a partnership with a phone recycling company. In the end, the non-profit gathered 131 phones valued at a sum total of …$252. And many of those phones were donated through word-of-mouth connections (friends and family) rather than people who saw the Facebook ads.
As we here at MobileActive.org have been covering ICT and mobiles for development now for more than five years, we have seen our fair share of failures. For every great project that changes how a community benefits from technology to improve the lives of its people, there seem to be twice as many projects that fail, and end up wasting time, money, and maybe worst, goodwill.
Too often in our field, we talk up our successes, overhype and overestimate the value of our projects, and sweep the failures under the rug. But, if we don’t talk about what didn’t work (and, perhaps more importantly, why it didn’t work), others will keep repeating the same mistakes.
That is why we invented FailFaire, a gathering that is happening tonight in New York City and that we hope will take place in other cities around the world. FailFaire is a place where it's ok to talk about what didn't work to learn from for the next project using mobiles for social change and development.
Advirtek
student
Ben Freda Consulting
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