This summer while thousands of music lovers converge onto Lollapalooza this week in Chicago to listen to their favorite artists sing their favorite tunes they will also get to lend a helping hand to the National Reseource Defence Council's mission to Move America Beyond Oil. And the technology to do so is all in the palm of their hand.
The NRDC Action fund will be there among the crowds, getting out the word to young music fans that they can use their cell phones to the send the text message "MABO" (Move America Beyond Oil) to a designated short code. The SMS drive will help the NRDC compile voluntary phone numbers for eventual follow up's and mobilization efforts with those actvists wanting to get involved with the cause and enlist their support for an eventual MABO petition which aims to lobby for specific policies aimed at reducing US oil dependence.
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