A global network of people using mobile technology for social impact.
Branching out into the mobile space can have big rewards for media organizations that take the time to do it right. However, recognizing the right moments, investing in the right technology, and marketing to the right audience are tough to do. To learn how one mainstream media organization is doing it we called Robert Spier, Director of Content Development for NPR Digital Media, to talk about NPR’s mobile strategy.
Five years ago, NPR first entered the digital media space with podcasts. According to Spier, the lessons NPR learned from this first foray into the 'new' media world provided the jumping off point for later content dissemination and engagement via the mobile web and mobile application. He says,
Your mobile phone is an instant audio-recording and storage device, and it can be used anywhere. This How-To article provides tips for recording and sharing clear-sounding audio from a mobile phone. Often, recording on a handset is done in less-than-ideal environments. This article offers recording tips to help you capture quality audio to ensure a clear sound, even when you report on the ground and outside of a professional recording studio. We'll describe the best way to create, share and edit audio content depending on what resources you have (or do not have). You will also find a brief outline of some of the most popular and easy-to-use tools for creating, editing, and sharing audio content. Some tools require a specific call-in number and thus are geographically limited in scope. Other tools are Internet-based and widely available while others are specific to smartphones or iPhones. This article will give you a solid overview of what is available depending on your locale and resources, and will offer guidance for further tips and techniques.
Mobile phones are the tool of choice for a new group of young reporters in Africa. Voices of Africa Media Foundation, a Netherlands-based non-profit, trains young journalists in Africa to create news videos for the web using mobiles.
The foundation currently has programs in Kenya, Ghana, Cameroon, Tanzania, Mozambique, and South Africa, with plans to expand to more countries in 2010. The training program for the young journalists lasts nine months and teaches the trainees how to create video news reports with cell phones. At the beginning of the program, the small group (there are usually six or fewer participants per program) comes together and is trained for three to four days in the basics of mobile reporting (both how to use the technology and in basic journalism). Then they return to their communities, and for a period of six months, use the phones to make video reports on local stories.
Pixelpipe is a media distribution gateway that allows users to publish text, photo, video and audio files once through Pixelpipe and have the content distributed across over 100 social networks, photo/video sites and blogs, and online storage. PixelPipe provides a number of mobile and desktop applications for users.
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