MobileActive.org

A new study from the Pew Internet and American Life Project studies how Americans use mobile phones.  A must read for US-based organizers and advocacy organizations.  From the press release:

"The cell phone has become an integral and, for some, essential communications tool that has helped owners gain help in emergencies. Fully 74% of the Americans who own mobile phones say they have used their hand-held device in an emergency and gained valuable help.

Another striking impact of mobile technology is that Americans are using their cell phones to shift they way they spend their time. Some 41% of cell phone owners say they fill in free time when they are traveling or waiting for someone by making phone calls. And 44% say they wait to make most of their cell calls for the hours when they do not count against their “anytime” minutes in their basic calling plan....

When it comes to the features Americans would like to add to their cell phones, the desire for maps tops the charts by a clear margin. Fully 47% of cell owners say they would like this feature and 38% say they would like to have instant messages from select friends sent to their cells. Some 24% of cell owners say they would like to use their phones to conduct searches for services such as movie listings, weather reports, and stock quotes. And a similar 24% of cell owners would like to add email to their mobile-phone functionality.

A third of cell owners (35%) already use text messaging features on their phones and another 13% would like to add that capacity to their phone.

Some 19% of cell owners say they would like to add the capacity to take still pictures to their cells.

These findings emerge in a national survey of cell phone owners by the Pew Research Center’s Pew Internet & American Life Project, the Associated Press and AOL. The findings provide a detailed picture of the role of the cell phone in modern life, including how the use of cell phones has helped people become more spontaneous and prolific in their communication patterns. Half the survey was conducted among cell phone owners on their cell phones – one of the largest such samples ever conducted.

In all, 1,503 people were surveyed between March 8 and March 28 – 752 of them on their landline phones and 751 on their cell phones. Some 1,286 cell phone users were interviewed in the sample. The overall sample and the cell-phone user sample have a margin of error of plus or minus three percentage points.

It is likely that many of the behaviors reported here will intensify in coming years as more people become attached to and reliant on their mobile phones. Indeed, 23% of those who currently have landline phones say they are very likely or somewhat likely to convert to being only cell phone users."